Why It Matters

Let's See How It Matters

Today, customers, employees and buyers expect proof, not promises.

Your CSR Diary gives them clear, verifiable evidence that your business genuinely acts on it's values.

Shoppers want brands that reflect their values.

Statistic	Insight	Source
82% of UK consumers view trust as key, built through transparent CSR efforts aligning with authentic causes.	Builds brand credibility, leading to repeat business and premium pricing.	Zeno/Deloitte Consumer Study
87% of UK consumers would buy based on a company's social advocacy.	Direct link to purchase decisions; CSR can differentiate in competitive markets.	Cone Communications CSR Study
76% of UK consumers would boycott a company whose views conflict with theirs.	CSR strategies prevent ~7% revenue losses from alienated customers.	Impact Reporting Survey
77% of global consumers (including UK) prefer brands with active CSR initiatives.	Shifts spending toward ethical companies, boosting market share.	Double the Donation 2025 Survey
59% of consumers switch brands for better CSR-aligned engagements.	Rewards proactive CSR with higher customer lifetime value.	Procurement Tactics 2025 Report

Employee Engagement and Retention
Purpose attracts great people and keeps them.

Statistic	Insight	Source
90% higher employee motivation and loyalty in purpose-driven companies.	Reduces recruitment costs; engaged teams drive 21% greater profitability.	EVERFI UK Study
70% of the UK workforce screens employers for CSR/purpose alignment.	Attracts top talent, lowering hiring expenses by up to 50%.	EVERFI UK Study
67% of UK employees prefer socially responsible employers.	Improves retention; CSR-linked firms see 30% higher revenue per employee.	Impact Reporting Survey
CSR boosts employee retention by 20-30%, via fulfilment and volunteering.	Saves £10,000-£15,000 annually per retained employee in training/recruitment.	Percent Pledge 2024 Report & Benevity Study

Investment and Financial ROI
Investors back brands that do good and grow strong.

Statistic	Insight	Source
Companies with social purpose have 6% higher market value and 20% more revenue.	Quantifiable ROI; CSR investments yield 2-4x returns via growth.	Project ROI & Benevity
73% of investors factor in CSR/ESG for decisions.	Easier access to finance; CSR firms attract 4x more sustainable funding.	Harvard Business School & Morningstar
High CSR performance increases innovation value and growth opportunities.	Boosts stock returns; reduces financing constraints by 15-20%.	Forbes Business Council Study
CSR correlates with positive financial performance (e.g., ROA, ROI).	Long-term: 120% stock outperformance for purpose-driven UK firms.	EcoHZ Analysis & Webinar Care